FRIENDSHIP COMMITTEE
Wednesday 20 August 2025
Harajuku Area: A celebration of Japanese pop culture and creative exchange
Agora Productions, Bouquet Parfait, Paris Dori and Power Milkshake are proud to present the Harajuku Area, a new cultural space debuting at Made In Asia Brussels 2025 – Fall Edition. Inspired by the legendary streets of Harajuku in Tokyo, this area is dedicated to the vibrant pop culture and subcultures that have captured hearts around the world: from street fashion to idols, from independent designers to alternative trends.
At its core, the Harajuku Area is a meeting point for Japanese artists, designers, and brands, collaborating with European creators who share a deep passion for these cultural movements. It’s a project fueled by the admiration and love Europeans have for Japan’s unique and evolving creative scene.
Visitors will discover:
❖ Cross-cultural collaborations resulting in exclusive designs and experiences;
❖ A focus on subcultures and pop-creativity;
❖ A commitment to authenticity, and cultural respect.
With fashion shows, workshops, and exhibitions, the Harajuku Area offers a unique platform where Japanese creativity and European enthusiasm come together to create something new and unforgettable.
We invite partners who believe in the power of pop culture and cultural exchange to join us.
Aline Kongo: aline.k@agoraproductions.eu
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