Export to Japan: 20 Belgian success stories [1997]

Many foreign companies believe that it is next to impossible to penetrate the Japanese market. This is far from the truth. With this compilation of success stories, the Belgium-Japan Association & Chamber of Commerce hopes to convince exporters that if they set their mind to it, they can make it in Japan. Twenty Belgian companies have disclosed the keys to their success. The well-known Belgian export products such as food or diamond are not the only ones to sell well in Japan: from high tech, to chemicals, transport, fashion or metal, a large range of sectors are represented.

Case Studies

• Callebaut nv
• DMV Comelco
• Interbrew
• Koffie Rombouts
• L.De Schouwer & Co
• Innogenetics
• Janssen Pharmaceutica
• UCB
• Barco
• I.B.A. (Ion Beam Applications)
• IRIS (Image Recognition Integrated Systems)
• Lernout & Hauspie
• LMS International nv
• Bekaert nv
• Fonderies Magotteaux
• Ford Werke AG Genk
• Cortina
• The Diamond High Council
• Hélioscreen
• Blondé nv